Hi, I’m Andrew

I’m a product designer and design leader based in Toronto, passionate about creating experiences people love. I’ve worked on everything from eReaders and streaming apps to video game consoles and financial tools. I thrive working with focused teams building products that make life better.

In my free (non-parenting) time, I design new experiences for Evercade video game consoles (you should buy one). I also recently earned my first game credit working on Duke Nukem 1+2 Remastered, which has received very positive reviews.

Photo of me from a very long time ago
I’ve worked with
Amazon company logo
Uber company logo
Lyft company logo
Doordash company logo
Evercade logo
Cineplex company logo
Sonnet company logo
Questrade company logo
Kobo company logo

My work

These are some of the products that I’ve helped build and launch. If you’d like to learn more about how I work, you can read my detailed case studies. Or check out my resumé to learn about the entirety of my design career.

  • 3 example screens from Lyft Direct mobile application
  • 3 example screens from Lyft Direct mobile application

Lyft Direct

Director of Product Design, Payfare

2023 – 25

Top to bottom redesign and relaunch of an instant payment mobile application for US-based Lyft Drivers. Allows drivers to instantly collect their earnings to their Lyft Direct card, manage their money, and earn rewards.

  • 3 example screens from Uber Pro Card mobile application

Uber Pro Card

Director of Product Design, Payfare

2023 – 25

Lead the team responsible for designing a mobile banking app for Canadian Uber Drivers. Allows users to easily manage their money, earn cash back rewards, and access emergency funds when they need it.

  • Amazon Resolve case management dashboard
  • Amazon Resolve case management details page
  • Amazon Resolve case management details page
  • Amazon Resolve case management alternate dashboard

Amazon Resolve

UX Design Manager, Amazon

2021-23

Design and launch of a net new internal case management tool used by a wide range of incident and accounts payable analysts within Amazon.

  • Evercade Exp handheld gaming device
  • Screenshot of Duke Nukem 2 video game with updated UI

Evercade Video Game Consoles

Lead UX Designer, Blaze Entertainment

2020-present

UX design of all Evercade consoles and other Blaze projects released to-date, including: the Evercade handheld gaming console, Evercade VS, Evercade Exp, Evercade Alpha, and the Hyper Mega Tech! Super Pocket. Also lead UX design of menu and in-game UI for Duke Nukem 1+2 Remastered.

  • Screenshots of Sonnet Insurance Web and Mobile UI

Sonnet Insurance

Manager of User Experience, Sonnet Insurance

2018-21

Online insurance quoter and account management tools. Focus on conversion and customer retention.

  • Cineplex Store smart TV application home page
  • Cineplex Store smart TV application movie details page

Cineplex Store

Lead UX Designer, Cineplex

2016-18

Redesign and relaunch of smart TV applications for purchasing and streaming movies, as well as managing your digital collection.

  • 3 photos of the Mobile Questrade trading platform

Questrade Trading Platform

Lead UX Designer, Questrade

2014-16

Design and launch of the core web and mobile trading platforms of the largest self-directed stocks and options brokerage in Canada.

  • Two example Kobo eReader screens

Kobo Aura HD, Glo, and Mini eReaders

UX Designer, Kobo

2012-14

Member of the design team responsible for the launch of the Kobo Aura HD, Glo, and Mini eReaders.

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