How I work

I’ve been designing digital products since 2010, with deep experience in digital entertainment and financial services. Even though I’ve stepped into leadership roles, I continue to stay hands-on and believe that great design leaders must sweat the details to maintain craft. I’m experienced leading design teams and the full end-to-end design process from concept to delivery.

Some of the products that I’ve helped build are featured here, but you can find out more about how I work from the case studies below.

Design Ops
Image of mobile app dashboards of Uber Pro Card, Lyft Direct, and Dasher Direct

Building design operations at Payfare

B2B Product Design
Image of application dashboard

Designing a case management tool at Amazon

Growth Design
Before and after of quote options test

Optimizing conversion with A/B testing at Sonnet

B2C Product Design
Image of Cineplex smart TV app landing page

Designing a streaming app for smart TVs at Cineplex

Design Exercise
Screen 1: My work page

Designing a text to image AI generation tool

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